Courtney Sanders

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“This is an investment.”

How many times have you said that about something you recently bought? While investing in yourself is a GREAT idea, I find that many people use the word “investment” to justify a new gadget, pair of shoes, or some other random, non-investment item they just bought.

The thing is, when it comes to investing in yourself, it’s not always easy to know what is and what is not an “investment.” This has been on my mind lately because as I type this, we are at the beginning of the holiday season which means everyone is already making their Black Friday or Christmas list. (And checking it twice!)

While I am all for snagging a good discount while the getting is good, as you’re spending money this holiday season, don’t forget to invest in yourself.

I say this because sometimes it can be tricky to know what to see as an “investment.” And yes, I know deeply discounted pants at H&M feels like is should qualify as an investment…but a true investment in yourself means your putting your money towards something that’s going to give you future returns.

Therefore, “investing in yourself” is not so much about WHAT you buy but rather what you expect to achieve because you bought it. If a new professional outfit is going to help you get more business clients, consider it an investment. But if you’re just buying those cute new shoes because their on sale…though it may be a perfectly acceptable purchase in terms of filling out your wardrobe, I wouldn’t necessarily consider that an investment.

To help you navigate what it means to invest in yourself, I recorded a new podcast for you all about WHY you need to invest in yourself if you want to get ahead in life and how to do it. If you’re ready to make sure some of your holiday dollars go toward moving you even further in 2016, listen to the podcast below:

Podcast Notes

Why You should Invest in Yourself

  • Investing in yourself is a necessity because it’s the fastest way to give yourself more control. Many people want to get from “point A” to “point b” in their life but they wait on external factors to get them there. When you invest in yourself, you give yourself the resources you need to CREATE the reality you want, not just wait on a job, or your family, or the government, or some other outside entity to give it to you.
  • Investing in yourself is like the difference between riding the bus and owning your own car. Investing in yourself gives you the control and flexibility in terms of where you want to go and how fast you get there.
  • Investing in yourself is ALWAYS about producing a specific result in your life. If the money you’re spending on yourself is not creating any results in your life, then it’s not an investment.

3 Strategies for Making Great Investments

#1  – Spend money not just on where you want to go but how you want to get there. Look for products and programs that will create the results you seek in the way you want them. (Listen to podcast for further explanation)

#2 – Be a diligent investor. Do your due diligence to understand HOW an investment is going to pan out for you before you spend money on it. Don’t make the mistake of throwing money into high price classes, courses, and coaching without first understand how the process works. A lot of people understand that they need to invest in themselves, so they buy a random program, book, go to a seminar expecting results but don’t get any. You can’t expect anything until you’re knowledgeable.

It’s a lot like buying stock – people are told they need to buy stock so they invest in random companies they don’t understand then wonder why they lose all their money. This is why top financial advisers always say to “invest in what you know.” If you know how a company works, how they make their money, and why customers enjoy shopping there, then you already have a good foundation to know if buying that company’s stock is a good investment or not.

These same rules principles apply when investing in yourself. Invest in what you know. If you want to lose weight, don’t spend money on some crazy bio-chem, weight loss pills if you have no idea how they work. If you want to start a business, don’t invest in some random multilevel marketing company (MLM) if you have no idea what the product really is or how you’ll make your money back. Spend money to learn more about processes that you already know will help you. And if you’re curious about something but you’re not sure how it can help you, invest in getting to know that process better. Seek understand before you seek results. (Listen to podcast for further explanation)

#3 – Pay for Access to People. This is the highest form on investing in yourself, in my opinion. In other words, it’s okay to do strive toward your goals yourself but don’t strive by yourself. Spend the money on people who will show you how to do it right. Invest in learning from people who have been there before. You can make huge gains by reading books, taking courses, and attending seminars, but to truly be excellent, you need someone who can stand over you and watch you as you do what you do. I’m a huge fan of coaching for this reason, as I love having someone who can see my blind spots and challenge me to think differently. (Listen to podcast for further explanation)

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P.S. – To give you an affordable opportunity to invest in yourself this holiday season, I am hosting my first ever “Black Friday” sales where ALL my coaching, classes, and training will be deeply discounted on Friday, November 27, 2015.


Though the sale will run until this Sunday, November 29, 2015, I’m putting a limit on how many times each of products can be sold at the discounted price. (Especially my coaching as I have limited time!) If you want early access to to the sale so you can get first dibs on everything I offer, sign-up to my Black Friday Early Access VIP List below:

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Not only will you get to snag every thing in my store before everyone else does on Friday, you’ll also get an additional 10% off! That’s 10% on top of the big Black Friday discount. And if that weren’t enough, you’ll also get exclusive access to not one, but TWO brand new, unreleased trainings:


As you may know, I recently teamed up with Millennial Money Expert, Dominique Broadway, to host #GetMyFinancialLife, which was a free 7 day money management challenge. Now that the challenge is over, we create these two new, unreleased programs to help participants on the challenge develop money mindset that will lead to success in 2016 and beyond.

Up until this point, we’ve only made both of our programs available to participants of the challenge as a means to help them going forward. But everyone who signs up to my Black Friday VIP list, will also get first dibs on these two programs for a ridiculously low price.

I’m hosting this Black Friday sale because I want you to “have your cake and eat it too!” In other words, I’m not mad at you – get your Black Friday on (as long as it’s in your budget!) – but don’t forget to invest in yourself. If you’ve been looking to invest in your business, your self-discipline, or your money mindset, this sale can help you take that next step.

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Talk to Me:

How do you decide what is and is not a personal investment? How are you investing in yourself for the New Year? Leave a comment and let me know: